More Starbucks News – Beer & Wine

October 18, 2010 · Filed Under Coffee Industry, Gimmicks, Industry Insight, Publicity, Retailers · Comment 

(From USA Today) – Here we go again.

Starbucks remakes its future with an eye on beer and wine

By Bruce Horovitz, USA TODAY

…A very different kind of Starbucks is on tap. It will serve regional wine and beer. It offers an expansive plate of locally made cheeses — served on china. The barista bar is rebuilt to seat customers up close to the coffee.

Most conspicuously, the place looks less like a Starbucks and more like a cafe that’s been part of the neighborhood for years — yet that’s “green” in design and decor. This is the calling card of independent java joints that have been eating and sipping away at Starbucks’ evening business for decades. U.S. Starbucks stores get 70% of business before 2 p.m…. more…


More signs of an identity crisis, or a case of “If you can’t beat ‘em, Join ‘em?”  I just can’t help but think that Starbucks is clamoring for more attention.  Is this more of the same, or will this turn into a new format?  Remember Starbucks independent knock-off cafes?  Like 15th Avenue Coffee & Tea?  Will it last?  Will it fizzle?  Will this be a one-or-tw0-location-spinnoff in an effort to gain organic media attention in place of shameless advertising?

Only time will tell.  Is it a good idea?  I personally think that it depends on the neighborhood.  You don’t want people getting drunk in your neighborhood “upscale” coffee house… do you?  (perhaps a topic for a future post)

Are you are tired of Starbucks news as we are?

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