In the December 2011 issue of Texas Monthly, Jason Cohen talksabout coffee quality in the consumer’s
kitchen in a feature linked to the cover article on Breakfast entitled,
“Not Your Average Joe”(link).
Dr. Timothy Schilling, Interim Executive Director of the GCQRI(Global Coffee Quality Research Initiative) makes an appearance to let average coffee consumers know of the importance of freshly roasted coffee. A few roasters are named as good sources for their respective local areas, including Oak Cliff Coffee, Katz Coffee, Cuvee Coffee, and
AJ Coffee Company.
Maybe next time they can take it a step further and talk about proper brewing. If nothing else, at least readers of Texas Monthly will now know to look for roast dates and freshness as an indicator of quality. Cheers!