Analysis: Coffee roasters stick with less costly robusta
NEW YORK | Mon Jun 11, 2012 4:13am EDT
(Reuters) – Coffee roasters quietly pulled off a financial feat last year that went unnoticed by most customers: Adding a higher proportion of cheaper, lower-grade robusta to their grounds as the price of top-notch arabica beans surged. more…
If this isn’t just another reason to buy from specialty roasters, I don’t know what is. I sometimes get the impression that the United States just doesn’t care about quality or ethics, just as long as we are comfortable in our own little bubbles. It’s sad and pathetic.
From another perspective, it has made it easier for people to continue their “quality of life” during a turbulent time in the economy of coffee when compared to the economic health of the United States and the world.
Don’t get me wrong: there is a market for every coffee, and yes, that includes the robusta grown in lower altitudes. That having been said, the increased demand of cheaper robusta to combat a record high market price for coffee futures has perpetuated an increase in the amount of robusta being grown, insulting us, the consuming public, further.
People have not said anything, which must somehow mean that they can’t tell the difference. I reject that notion outright. Most people wouldn’t complain publicly or to the brands directly. Most people, I believe, would simply acknowledge that it “isn’t as good as it used to be”, but still buy it anyway because they were, and still are, either too cheap, too lazy, or too broke to buy the real deal.
Here’s the part that I found really interesting.. a company is paid money to steam admittedly inferior coffee to “improve” it. In other words, the coffee’s taste is diminished and broken down on purpose before it is roasted and sold. This is a classic example of consciously choosing the “lesser” evil. Why bother?
Ethically sourced specialty coffee is ~$0.50 per serving (assuming you drink a 10oz cup).. and this is expensive? Give me a break. What can we do to help the general unwashed masses wake up and smell the inspiring aroma of affordable, sustainable, and fantastically delicious coffee from specialty roasters?
Have a Great Weekend!
Don’t forget! Manual Brewing Workshop at Brown Coffee Co. in San Antonio is Tomorrow!
Have a great weekend!
Brown is hosting a workshop focusing on manual brewing by the cup, which continues to find an ever-wider audience. This is a free and open workshop for serious home consumers as well as coffee professionals.
The goals for this gathering are simple:
-To continue growing the coffee community in Texas
-To provide some outlines of popular manual brewing devices
-To help level-set baristas with best practices around manual brewing
-To introduce a game-changing device for the industry that’s soon to be on the market: the Luminaire Bravo-1
Hope you can make it out for a fun evening with great coffee, great coffee people and some of the latest and greatest coffee equipment around.
I saw this on the net and got permission to stick it up here.
Let me preface this by saying I hate coffee. Pearl Cup rocks.
They must be doing something right to get a simple, yet glorious, review like that. Way to go!
It probably doesn’t hurt that D Magazine voted their “Pearl Latte” the best latte of 2009.
If you’re in Dallas and in need of a decent cup of coffee, you might consider dropping in.
The Pearl Cup
1900 N. Henderson Ave, Dallas, TX 75206
Some readers may already know about Fioza, but since I just found out about them via Flickr (and their ties to Catalina), I figured I’d give them a mention.
I have not been, but I get the impression that they care about the quality of their coffee.
Fioza wants the best that coffee has to offer. We are constantly learning, constantly improving, constantly creating, and constantly adjusting anything that can be improved. From fresh locally roasted coffee to well crafted espresso drinks using the best equipment we know, we strive to create a great coffee experience.
Pair that with the fact that they hosted/sponsored a latte art throwdown with Catalina Coffee, and the implied result sounds promising.
Here are a couple of pictures from their website as well:
Have you been to Fioza? How was it?
Fioza Cafe has been added to our list of Retailers.Fioza Cafe
9002 Chimney Rock Rd, Suite F
Houston, TX 77096
If you’ve ever seen Hoodwinked!, you’ll find the humor in this picture. If you have not, you’ll find another form of humor in this picture. Either way, there are a few jokes to be derrived from it. I’ll let you use your imagination.
Have a great weekend!
(p.s. – Special Guest Heather Perry will be speaking at the latte art throwdown being hosted at Urban Dog Coffee in Oak Lawn(DFW) this upcoming Sunday night at 7pm.)
Be there, or b²
It’s big. It’s bright. It’s hot. Right now, it’s taking it all out on us.
It’s the middle of June, and while it’s not officially summer, you probably wouldn’t know it from stepping outside.
Here in Lubbock, we’ve seen a massive increase in cold and blended beverage sales, and a nose-dive in hot espresso sales. Like any season, summer is an opportunity to turn a changing demand into an increase in sales.
There are a number of things to implement as “limited time” products, such as shakeratos, affogato, and other common menu items, but why limit yourself?
There is an abundance of seasonal fruit available these days. Why not make use of them? Syrups are the common go-to item for many “signature drink” categories,but it doesn’t have to be this way!
Why not try adding blueberries to an iced blended latte made with a single origin Harrar or Sidamo espresso? Or why not add a hint of mango to a shakerato made with a chocolate-and-fruit noted espresso?
These are just off the top of my head, but I know there are LOTS of creative drinks out there, and we want to hear about YOUR ideas. We’d like to hear from customers as well as baristas, on this one.
I received an email recently asking that The Coffee Haus Downtown be added to our list of Roasters and Retailers.
This shop was apparently one of the first businesses in the downtown Arlington’s urban renewal, and I suspect carries the same Coffee Haus name as has been present in the DFW area for years, though that has not been verified.The Coffee Haus Downtown 208 S. Mesquite St. Arlington, TX 76010 817-795-5790 firstname.lastname@example.org