Houston Coffee Retailer Doubles Clientele with Twitter

February 17, 2009 · Filed Under Houston, Industry, Publicity, Retailers, Texas Retailers 

Who knew?

I stumbled across this piece via arizona-coffee.com

Source: Mr. Tweet

When J.R. Cohen, Operations Manager for CoffeeGroundz (@coffeegroundz) Cafe in Houston, Texas first heard about Twitter from one of his customers, he was puzzled but intrigued. Today, he credits Twitter with almost doubling his clientele and with opening his eyes to a whole new way to build Community.

…Shortly after joining Twitter, Cohen started following members of the local Houston Twitterati and in no time had amassed over 1000 followers. Cohen is a naturally charismatic, giving, and friendly guy – traits that make him a natural on a network like Twitter….

coffeegroundpic-thumb


























…On October 31st, 2008 Sean Stoner (@maslowbeer) was hungry. As a regular customer at CoffeeGroundz he sent the following Twitter to Cohen:

sean-thumb














Cohen quickly replied and Sean went through the drive-thru at CoffeeGroundz to pick up his burrito.

coffeeground-thumb











This simple exchange got a lot of coverage on Twitter and was hailed as potentially the first time that Twitter had ever been used to place a To-Go Order. more

I’m not really sure what to think about this.  It’s not direct, but it seems like its saying that a guy increased his business by turning his specialty coffee retailer into a fast food joint, though that’s from an article written by someone who doesn’t work in the business. That having been said, I could be wrong!

Have any of you Houston readers been there?

How many readers are on Twitter?

twitter_logo_125x29


Jason Haeger (347 Posts)

Jason is utterly obsessed with coffee, and is the founder and editor of TX-Coffee.com. He is available for consulting and barista training at EspressoTrainer.com. He is also the founder and owner of AJ Coffee Company in Dallas, TX. His favorite brew method changes as often as his favorite coffee: daily. If you are interested in contributing to this website, he would love to hear from you!


Bookmark and Share

Comments

One Response to “Houston Coffee Retailer Doubles Clientele with Twitter”

  1. Coffee shop builds business with Twitter « Knowledge Problem on February 17th, 2009 6:13 pm

    [...] Hat tip to Texas Coffee People. [...]

Leave a Reply




  • TX-Coffee Sponsors

    -
  • Get Social

    TX-Coffee.com on Facebook

    txcoffee

  • Advertisement


  • TX-Coffee Rulez